LUSOPHONY IN INTERNATIONAL BUSINESS

The cultural dimension of Lusophony is also a factor of economic relevance. Lusophony corresponds to a cultural area full of possibilities, potentialities and solidarities that result from sharing the same language, Oceans as well as the miscegenation of memory and traditions whose challenge of articulating the capacity to dream, to believe and to get involved still has a long way to go but has everything to be a success in the creation of Sustainable Development and improvement of life conditions of all its populations. Culture is a source of value, particularly economic value, which will be fundamental for growth and job creation.

The development of the economic dimension of Lusophony is fundamental having as a global goal the reinforcement of solidarity and cooperation ties to jointly create better life conditions. Moreover, we must not lose sight of the fact that the “Lusophone Space” represents a desirable market of millions of consumers, as well as the entrance door to other markets and cultures.

The potential of the presence of Lusophone countries, with the ambition of reflecting a present economic dimension, is immense, from the spaces of regional integration that involve these countries and the gains that may be derived from this in different unions/spaces, such as some regional blocks in Africa and South America. Therefore, more than ever, it is fundamental to move from a simple historical cultural concept to an effective vector for the future.